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Why Video Is Essential for Your Business
Smartphones, tablets, and laptops have made video a staple of the American media diet. Shrewd businesses are taking advantage of consumers’ insatiable appetite for video content. Is yours?
The average person spends nearly three hours watching TV each day, not counting additional time on YouTube and other sites. This is an attentive audience, and one you’re not reaching if your business lacks branded video content.
You acknowledge that you need strong video branding. Where do you start?
Simply tossing hastily shot cellphone videos on YouTube won’t produce the marketing results most businesses seek. The web is saturated with flimsy video content—by 2022, video will account for 82% of all consumer internet traffic. If you want your message to rise above the noise, your videos will need polish.
“There’s a time and a place for cell phone content, using it for social media posts can be fine,” explains Justin Chan, owner of Coatesville-based Valley Creek Productions. “But if you’re a professional company and you’re looking to attract high-quality clientele, you want video content that is of high quality.”
Data shows that video is more memorable, clickable, and shareable than texts or images. Cross-generational digital marketing is the name of the game for forward-looking business, and sleek video content is the key cog in digital marketing approaches.
Organizations invest substantial resources in their logos, messaging, offices, and sponsorship deals. A business should give the same level of attention to the video content that will define their brand internet-wide.
“You don’t want cellphone-created video to live on the homepage of your website,” Chan warns. “When someone clicks on that video, they’re expecting something that’s professionally produced. People are aware when it’s not.”
As president of the Western Chester County Chamber of Commerce, Chan has seen video content spread awareness of the region’s revitalization. He believes that, as organizations in the Coatesville region face continued uncertainty about what business will look like in the coming years, having a strong digital footprint is critical.
“Professional video content is going to bring a prospect into your business, even if they’re not physically going to enter your business. When there’s that uncertainty of clients not wanting to come into your office, professionally produced video can assure them of the quality of work you’re providing.”
Whether you want to put a personality to your business, give the community a glimpse into a sponsored event, or just spread awareness of your brand, video content is the way to go. As younger, tech-savvy generations enter their earning years, having ready-made, professionally-produced video messaging is essential.
About Valley Creek Productions
Valley Creek Productions prides itself on community. Chan and his team have produced content for many local nonprofits including – The Alliance for Health Equity, Friends Association, March of Dimes, Uptown! Entertainment Alliance, Camphill Village, Coatesville 2nd Century Alliance to name a few.
Serving the Philadelphia area since 2005, Valley Creek Productions recently celebrated the opening of its brick-and-mortar location in Coatesville with a ribbon-cutting ceremony.
For all your video production needs, contact Valley Creek Productions today at (215) 525-9904 or through their website.
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