Beautifying on a Budget

While the soft economy is strong-arming many of us into cutting back, sacrificing style shouldn’t have to be an option. That’s why the recent launch of Sarah Hermans’ Interiors by Decorating Den couldn’t have come at a better time. Part of a national franchise, her Main Line outpost offers all the benefits of working with a full-service interior decorator—from initial consultation to final product installation— but with a significant difference: The fees are waived. Clients pay only for the furniture and accessories they purchase.

“Many people are intimidated by hiring a professional because they’re afraid they can’t afford it,” says Hermans, who’s based in Paoli. “I ask what your budget is on our first meeting and follow that budget throughout the whole process.”

For seven years, Hermans has been enhancing local homes with her murals and decorative painting. Her work has been featured at the prestigious Vassar Show House and the Pennsylvania SPCA’s Dog Haus. “I never liked that my work stopped at the walls,” she says. “I felt like I was half-completing a job. I wanted to be able to design a whole room.”

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After an initial consultation, Hermans provides books and samples of everything from fabrics and lighting to window treatments and floor coverings. Clients can choose from over 150 of the nation’s best home furnishings manufacturers. “We want this experience to be not only affordable but convenient for the client as well,” says Hermans. “It’s wonderful to be able to go into a client’s home and visually make a difference. People automatically feel a change in their mood when they enter a beautiful room.”


Our Best of the Main Line Elimination Ballot is open through February 22!