But even Robertson is surprised that she’s been able to parlay two of her favorite pastimes into a 17-year career as a host on QVC, working with a long list of celebrity guests, including Joan Rivers and Vanessa Williams. “When I was growing up, home-shopping television didn’t exist,” says Robertson. “I had no idea this could be a career for me.”
Earlier this year, QVC veered from its traditional programming format for the first time with The Lisa Robertson Show, which offers a more relaxed, personalized approach to selling. Robertson selects all the products featured, interviewing many of the top names in fashion and beauty.
The onetime Miss Tennessee started at a small shopping channel in her home state. “I was on air live up to 30 hours a week,” she recalls.
Robertson was working at another home-shopping channel in Knoxville, Tenn., when she interviewed at QVC. “I thought there was no way I’d move up here,” she says. She was wrong. “I have such a great job,” Robertson says. “QVC shoppers are like having a lot of friends that you run into all the time.”