“Earlier in my career, I didn’t know what I wanted to do or be, so I kept striving for what I thought was going to make me feel fulfilled,” says Elizabeth Rubino.
Then she started to realize that her dream job “was definitely something with people and definitely something values driven.” That initial inkling eventually led Rubino to her role as chief people officer for Qurate Retail Group, the parent company behind Ballard Designs, Frontgate, HSN, QVC and other brands. Collectively, they bring in over $14 billion in annual revenue and employ 27,000 people in seven countries.
Her focus is on building dynamic teams. “We strive to cultivate an environment that attracts, embraces and leverages the rich diversity we know is critical in driving our business forward,” says Rubino, who lives in Kimberton.
Rubino has spent nearly 25 years with the retail giant, initially as director of human resources training and development. In 2011, she was named executive vice president of HR, overseeing QVC’s global efforts in talent acquisition, development and management, employee experience, diversity and inclusion, and more. Two years ago, she moved to her current post as CPO, which encompasses all seven Qurate brands. “I strive to be an advocate and a role model for our initiatives, processes and desired behaviors,” she says.
Her work also involves community engagement. QVC has an on-site garden, where it grows and donates food to Chester County Food Bank. Qurate is involved with the American Red Cross and Big Brothers Big Sisters.
In Rubino’s role, it’s always about putting people first. “I love helping others discover their superpower, their own unique brand,” she says. “It’s what sets you apart—the essence of you.”
Photo courtesy of QVC.