Rocco DiSpirito is an award winning chef and author
of ten highly-acclaimed cookbooks, including #1 New York Times bestsellers The Pound A Day Diet and Now Eat This! series. A cultural phenomenon that revolutionizes dieting, The Pound A Day Diet is designed to help you lose up to five pounds every five days – without frustrating plateaus – all while enjoying your favorite foods.
Rocco is on a mission to change people’s perception of healthy food by proving that healthy and delicious are not mutually exclusive. As such, he created a personalized, weight loss coaching and food delivery service upon which The Pound A Day Diet book is based. As a result of this program, Rocco’s clients have experienced significant, rapid, safe, and life-altering weight loss, all while enjoying delicious meals all day long.
Rocco has been a television mainstay for over 20 years. He starred on Food Network’s series Restaurant Divided in 2013 where he united families by dividing their failing restaurants into two competing concepts, open side by side, serving real customers and critics, to see which restaurant style would prevail and save the family business. He also recently starred in the national, weekly syndicated series Now Eat This! with Rocco DiSpirito.
Always giving back, Rocco devotes his time to charitable and noble causes. In the aftermath of Hurricane Sandy, Rocco served more than 350,000 hot meals to storm victims and volunteers through his Now Eat This! food truck, named after his wildly successful series of books. He is also an active ambassador for HealthCorps wherein he visits schools around the country, performs cooking demonstrations for students, and gets them excited about eating healthier.
In 2012 Rocco founded Savory Place Media, his production house. Its first project Now Eat This! Italy for AOL Originals became an instant hit with millions of views and became a Top 10 series on AOL ON. His reality series Rocco’s Dinner Party aired during the summer of 2011 on Bravo.
Rocco began his culinary studies at the Culinary Institute of America and by 20 was working in the kitchens of legendary chefs around the globe. He was named Food & Wine Magazine’s “Best New Chef” and was the first chef to appear on Gourmet Magazine’s cover as “America’s Most Exciting Young Chef.” His 3-Star restaurant Union Pacific was a New York City culinary landmark for many years.
Rocco is a frequent guest on Good Morning America, Rachael Ray, The Talk, and The Dr. Oz Show and has appeared on The View, Today, The Doctors, Ellen and many other programs. When he is not cooking and spreading a healthy eating message, he enjoys bicycling and participating in marathons and triathlons.