Best Boutique at the Shore: Frey Boutique

Ocean City’s Asbury Avenue may packed with shops, but none can come close to Frey’s chic quotient. Based in Newtown Square year-round, these gals have an uncanny sense of what their Shore customers are looking for. Think Calypso St. Barth dresses, Velvet T-shirts, J Brand jean shorts. And there’s plenty of jewelry, sandals and more to complete your beachy look.

935 Asbury Ave., Ocean City, (609) 840-6531.