Love all things Van Gogh? There’s a new experience in the Main Line that’s taking the artist’s work to the next level.
Van Gogh: The Immersive Experience is currently on display at the Tower Theatre in Upper Darby. The previously secretive venue was disclosed to the public right before the display began. Along with planning around the pandemic, the team behind it decided to hold off on the announcement of the exact location to build suspense and excitement for the iconic venue upon which they decided.
As a limited-time program, The Immersive Experience runs now through November. This one-of-a-kind event allows the viewers to step inside a 20,000-square-foot light and sound show with two-story projections and even features a virtual reality experience.
Organized by Exhibition Hub Entertainment and Fever, this is the sixth location for the event in the U.S. so far. Looking ahead, the partners have plans to open three more. John Zaller, Executive Producer of Van Gogh: The Immersive Experience, and his team of about 60 people have worked very hard to make this exhibition an experience like no one has seen before.
“This is a spectacular 360-degree, once-in-a-lifetime experience in a unique venue in the region that is not to be missed,” Zaller explains.
In keeping with pandemic safety protocol, the Tower Theatre allows ample space for groups to properly social distance and still receive the full experience. All CDC guidelines will be strictly enforced. Masks are required, and hand sanitizer will be available.
The advancement of technology today is what drove the team to develop this new digital art experience.
“We’re focused on the emersion in the life of Van Gogh,” Zaller says. There is an interactive experience which gives viewers the opportunity to draw like Van Gogh, then scan the completed art and display it as a part of the show. During the virtual reality portion, viewers can walk through the countryside of France into 10 of Van Gogh’s most iconic paintings that were inspired by those areas.
“Van Gogh is the perfect artist for this experience because the colors in his pieces are so vivid and have so much texture and emotion. If he had access to this type of technology in his day, he would’ve done the same thing with his work,” Zaller remarks.
According to Zaller, immersive galleries like this will open new doors for the art world and the way they display work. This won’t be the last immersive experience by Fever, so keep an eye out for different artist shows around Philadelphia.