Per Lei Boutique’s Candice Caprice is making her mark on the Shore fashion scene with her second coastal location in Sea Isle City. Much larger than its Avalon counterpart, it offers the Lilly Pulitzer and Free People lines, along with Per Lei staples like Vince, Trina Turk and Michael Stars. 4204 Landis Ave., Sea Isle City; (609) 263-1717, perleiboutique.com.
The brainchild of Chester Springs’ Barbara Beltz, the new Serendipity Shops of Avalon feature more than 40 mini boutiques, including local names like Wayne’s Solemate and The Bowtique and Malvern’s The Picket Fence. 2005 Dune Dr., Avalon, (609) 368-3103, serendipityshops.org.
A Stone Harbor native, Coco Blu owner Alicia Eger knows what Shore shoppers are looking for. The SH outpost of her Wayne boutique offers various preppy-chic and beach-casual options. 9510 Third Ave., Stone Harbor, (609) 796-5263, cocoblu.biz.