When Julia Brufke-Wenger’s daughters dragged her into Heavenly Couture in Laguna Beach, Calif., she experienced a serious case of sticker shock. It’s not that the prices were too high—they were too low. Everything in the store was $17.95 or less. “We left that day with a lot of clothes,” says Brufke-Wenger, a financial advisor from Valley Forge.
It was enough to convince her to launch Heavenly Couture on the East Coast, along with her daughters, of course: 24-year-old Martha, a Drexel University and Villa Maria Academy graduate; Julie Grace, a 21-year-old American University and Bishop Shanahan High School alum; Sarah, who’s 16 and attends Bishop Shanahan; and Carly, a 14-year-old Academy of Notre Dame student. The store launched last summer in Ocean City and Margate, N.J. Its first Main Line location opened in Paoli this past November. “The clothes literally flew out the door,” says Brufke-Wenger.
Heavenly Couture targets females in their teens up to age 30. Inventory includes skinny jeans, jackets, dresses, velour sweats, hats, belts and jewelry. “All of our friends love shopping here,” says Martha. “You can buy multiple things without ever feeling guilty.”
Paoli Shopping Center, 33 Leopard Road, Paoli, (610) 647-6474.