It’s no secret that technology has (drastically) changed the way we communicate. And that change means our marketing needs to evolve too.
Integrating video into your marketing strategy is an easy way to take advantage of our new digital age. You may be thinking you can’t do video, or don’t know where to start. We teamed up with Bright Lights Media, a production company in West Chester, Pennsylvania to talk about why you should do video – easily and affordably.
Video Works Great With Mobile
Users consume about 1 billion hours of video on YouTube every day. And more than 70% of that consumption happens on mobile devices. That means you’ll need a mobile strategy to “meet your customers where they are.” And video is a proven way to do that. Human brains are built to visualize, so they process images faster than text (as much as 60,000x faster!), and this is where video excels. The quicker you can get your message to them, the quicker they can make decisions before you lose them.
Video Is Easy to Optimize
Even the simplest marketing strategies include some SEO, and for a good reason: you can’t attract business if your audience can’t find you. SEO helps search engines categorize your content so that you show up in your customers’ searches. Video makes that easy – with titles and tags directly related to your chosen keywords – and since Google owns YouTube, it’s no surprise that video gets top billing in search engine results.
Video Helps You Connect With Your Buyers
This might be the best reason to start using video as part of your marketing strategy: it is the easiest way to connect with potential buyers. Want to help customers use your products? Make a video and show them how. Need to explain a service, share your customers’ testimonials, or answer some common FAQs? Video can help you do that too.
Capture a company event, create energetic calls-to-action on your sales pages, introduce team members, and create fun, informal messages for your social media and email campaigns. There’s just no limit to the ways you can use video. And it can help you build a loyal customer base that can weather any storm.
In fact, this incredible versatility is one of the reasons the partners at Bright Lights Media, LLC decided to build their business around video creation. Coming from a television background with a home shopping network, the founders recognized the overwhelming potential of using video as a marketing tool. They created Bright Lights Media to help companies and business owners access this powerful resource without breaking the bank.
“Short videos like those on TikTok and Reels resonate with buyers because they deliver information in bite-size amounts,” explains Bright Lights Media Partner Justin Sochovka. “Video increases sales by helping customers visualize how a product can be used, and it gives them something catchy and engaging so they remember who you are.”
Bright Lights Media creates videos for all types of businesses, and their service includes access to a variety of venues and extras to help bring your story to life. “We can use your photos and media or our models and locations to create something unique,” said Noelle Watkinson, Bright Lights’ Executive Director.
“We have more than 400 models and 50 homes in our database, along with an ever-growing list of venues we can use, so the possibilities are endless.”
What’s this? This content is made possible by our partner. It is not written by and does not necessarily reflect the attitude, views, or opinions of the Main Line Today editorial staff.