On a late October morning, nationally acclaimed photographer Laura Novak boarded the Amtrak in Wilmington for what would be a whirlwind of photo sessions with three families in Tribeca, Central Park West and SoHo. She was in New York City to work on decorative innovations that several of her Main Line clients already have showcased in their homes.
Novak’s “The Art of the Family” package combines her expertise in portrait photography with the skills of home décor professionals to capture these images on wall tapestry, window treatments, pillows, wallpaper murals, home dividers and ottomans. The stunning result is personal art that complements a home’s interior and provides a one-of-a-kind heirloom. “So many spaces in a home are missing family images, save for the traditional 5-by-7 shots tucked on a shelf or a desk,” says Novak, who has offices in New York City, Wilmington and Wayne. “In the past year, I’ve been asking my clients to take risks, to do things differently, to envision their family as artwork.”
With Novak, it’s not just point-and-click. During consultation with a client, she learns about the subjects she’ll be photographing and the space in which the work will be displayed. She suggests clothing choices and shoot locations to match the colors and personality of the space.
Novak recently shared her artwork with acclaimed interior designer Vicente Wolf, a master at creating cool, luminous rooms that combine strength and sensuality. His response to Novak’s family art was immediate. This past November, he hosted Novak at the Marketplace Design Center in Philadelphia for a discussion. “It was intriguing to see how a creative person can take a mundane approach to portraits and turn it into a really exciting way to show off your family and yourself,” Wolf wrote recently in his blog.
“When friends of my client walk into the room where my art is shown, I want them to feel that it captures that person or that family perfectly,” says Novak. “I want my family art to create meaning.”
Call (302) 656-5274 or visit lauranovakkids.com.