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QVC’s Toi Sweeney Shares her Style Secrets


Toi Sweeney, Senior Fashion Stylist for On-Air Talent at QVC, West Chester

Favorite designers: Chanel and Valentino

Fall clothing trend she’s looking forward to: All things suede.

Style icon: Victoria Beckham.

Personal style: Classic, elegant and dramatic, with a hint of creativity. 

Go-to casual outfit for a typical Saturday out: Boot-cut jeans, a denim shirt with a nude wedge, a killer handbag, and simple but chic jewelry. A cool watch is also a must. 

Go-to outfit for a Saturday night in the city: If it’s girls’ night, a Ted Baker short romper with wedges or strappy sandals. If I’m going out to dinner with my husband, a black, body-conscious dress and strappy sandals. 

Fashion splurges: Chic coats and luxe leather jackets. 

Favorite things in her closet: My merlot-colored Chanel clutch, Stuart Weitzman Nudist sandals in leopard print and my Nooka watches. 

What she loves most about her position at QVC: Working alongside an amazing group of women and men who are more like family than coworkers. I get to create, shop and style every day. I also get to work with 27 brilliant program hosts. 

Favorite local boutiques: I don’t get out as much as I’d like to. I do love Rachelle Boutique and Designer Consignment in Bryn Mawr

Style advice: I pass on what I learned from my dear friend and celebrity stylist, Jen Rade: “Everything can’t be something. Focus on the main thing in an outfit, and let that thing be the star.”