Q&A: Ardmore's Dasha Yermakova

With staples like Jimmy Choo, Kate Spade and other secrets in her closet, it’s no wonder why the owner of Philadelphia Home Design never has a frumpy day.

Dasha Yermakova, 42, Ardmore
Owner, Philadelphia Home Design

Personal style: “I’m a girly-girl. I love to dress up. I wear dresses and heels even on weekend afternoons, hanging around the house. I like to mix-and-match fabrics, colors and styles. Great accessories are a must. I’m big into sequins and sparkles. I’m not afraid to break fashion rules—like wearing white after Labor Day, pink sequins to rock concerts or frilly dresses to a sporting event.”

Where she shops:Skirt in Bryn Mawr always has a wonderful selection of the latest styles. I like Anthropologie in Wayne for fun pieces. If I need sportswear, it’s Out There Outfitters, also in Wayne.”

Favorite designers: DVF, Ralph Lauren, Oscar de la Renta. “I also love up-and-coming designers like (Main Liner) D. Lasprogata. I mix high-end designers with staples from Gap, J.Crew and sometimes even Target.”

- Advertisement -

Spring clothing trends she loves: Pleated dresses and skirts. “They’re so sexy and playful. Lace and eyelets are incredibly elegant, though seductive.”

She’s an: Accessories person. “They make the outfit. Even in communist Russia, my grandmother was quite a fashionista in her day. She always told me, ‘Invest in fine shoes, lingerie and accessories, and the dress won’t matter.’”

Style icons: “Grace Kelly and Princess Diana always had a perfect mixture of class, sophistication and panache. Duchess Kate and I share very similar views on fashion. She’s so graceful, refined, unpretentious and effortless. I love observing her trends and picking up a tip or two.”

Favorite clothing splurges: Cashmere sweaters, European lingerie (“One can never feel frumpy having decadence close to their skin”), shoes. “I have plenty of Kate Spade and Jimmy Choos in my collection.”

Our Best of the Main Line Elimination Ballot is open through February 22!