Personal Style:
Clean and classic with a bit of edge. I always buy a few trendy pieces every season to spice things up.
The Story Behind Her Business:
After college, I went into the Macy’s executive training program and eventually went on to the wholesale side of things. Back then I would go out and buy beads and I would stay up every night to make my pieces—it was just me hand-beading everything. It got to be so overwhelming I ended up quitting my job to start my own business.
Business Philosophy:
I don’t worry too much about whether or not people will like what I make. [It’s more important to be] honest and transparent about what you’re creating and always stay true to who you are.
Her Design Process:
Taking the popular trends from the runway and making them wearable for the everyday woman.
Her Advice for Aspiring Entrepreneurs:
Passion and problem-solving. Believe in yourself, and everything else will follow—but you have to know there are always obstacles along the way.
Where She Shops:
I’m a boutique shopper. I love to give local brick-and-mortar stores my business.
Her Jewelry Styling Rule:
Always have a mix of both gold and silver jewelry in your wardrobe—don’t ever be a one-metal person.
On Her New Storefront:
From the moment I walked in, I knew it was the spot. I think brick-and-mortar is coming back in a big way, and we’ve had a great response so far.
Wardrobe Staples Every Woman Needs:
A great pair of hoops, stackable bracelets and a leather jacket.
