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Meet Hillary Berenato From Gardenia Avenue Blogger

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Photo by Tessa Marie Images

The Newtown Square Fashionista shares her fashion philosophy and how the pandemic has changed her style. 

PERSONAL STYLE: Trend-driven, modern classic and occasionally beachy boho.

ON HER BLOG’S CREATION: We used to live in a very cool loft apartment in South Philly. Then we had our daughter and moved to the suburbs. There were so many changes going on that I felt like I’d lost a little piece of me, so I started the blog. It’s been a wonderful creative outlet.

HER FASHION PHILOSOPHY: I have such an eclectic love of different brands, so I really go with my gut and don’t pay attention to the label. I mix high- and low-priced pieces.


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HOW HER STYLE HAS EVOLVED: I don’t really have the desire for the big-ticket items anymore. My approach, most recently, has been attainable fashion. I want to make sure that a lot of my content is completely accessible.

ON BLOGGING DURING A PANDEMIC: Quarantine certainly adjusted my content, because there’s not any reason to be posting dressy pictures every day. I do dress up if there’s the occasion when we do get to go out in our socially distant world. But a lot of the times, I’m just trying to create relatable, authentic content on what my life looks like right now.

WARDROBE STAPLES: Jeans and shoes are my weaknesses. Levi’s is such a classic jeans brand—they’re my favorite right now.

GO-TO FALL OUTFIT: Skinny jeans, a big, chunky turtleneck sweater, and boots. I usually throw on one of my favorite hats to bring together the look.

FAVORITE LOCAL SHOPS: Lovebirds Boutique and Louella in Wayne, Kindred Collective in Bryn Mawr, and Trace in Ardmore.

RECENT ADDITIONS TO HER WARDROBE: Comfy clothes, joggers and fitted sweatpants. In quarantine with two kids, it’s completely crazy to get dressed every day. For my lifestyle—and many moms’ out there—it’s just not realistic to put on a regular full outfit of jeans and heels.

Visit gardeniaavenueblog.com.