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Q&A: Allure Window Treatments' Claudia Clobes Yudis


Claudia Clobes Yudis is perhaps best known locally as the onetime co-owner of Bala Cynwyd’s Hey Little Diddle. The lifestyle boutique closed its doors in 2007 (though Yudis still maintains heylittlediddle.bigcartel.com), and she’s been running her own interior design business ever since. “The biggest misconception about designers is that we’re snobs,” says Yudis, who also works in-house at Allure Window Treatments in Philadelphia. “I’m very approachable.”

Photo by Jared CastaldiPersonal decorating style: Modern bohemian country. “I love rustic elements paired with modern finishes.”

Favorite room in her home: “My white kitchen—it’s timeless. My Bertazzoni stove is my baby.”

Prized possessions in her home: “My husband, my children and my Parisian crystal table lamp, which looks like a chandelier.”

Designer who inspires her: Axel Vervoordt. “His designs evoke a lot of emotion and have a lot of soul.” 

Color she couldn’t design without: Gray. “I’m obsessed with every shade. It’s such a calm and soothing color.”

Favorite design advice: “Don’t commit unless you’re in love.”

Element she loves to incorporate into a space: Texture. “I can’t design without it.”

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Favorite trend of the moment: Leather. “My grandfather was a South American cowhide dealer, and I’ll never forget the way his warehouse smelled.”

Favorite rooms to design: Bedrooms. “I’m crazy about luxurious, washable textiles—particularly bed linens.”

Her definition of good taste: “Simplicity, quality and impeccable tailoring.”

Biggest decorating faux pas: Swags. “They’re simply wrong.”

The best part of her job: “Helping clients define their aesthetic. My job is one huge aha moment.”

Favorite project: “A Merion Station English Tudor restoration, and the awesome friendship my client and I share. Both are still going strong after five years.” 

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