Photo by Tessa Marie Images
Founder and CEO of POV Sports Marketing.
Growing up outside Chicago in the town of Lake Forest, Molly Arbogast and her brothers would sometimes catch glimpses of NFL players at the nearby Bears practice facility. She even met Hall of Famer Walter Payton. “It’s so much fun when you get a chance to meet a hero, even for a moment,” she says. “Team sports bring communities together and unite people.”
Though she loved sports, Arbogast never planned on pursuing anything related to it professionally. But her senior year in college, she researched the sports marketing career of Mark McCormack, founder of the legendary International Management Group (now Endeavor). Inspired, she directed countless letters and phone calls to McCormack’s office, eventually landing a position in his newly formed Latin-American division.
Since then, Arbogast has worked with some of the biggest agencies and teams in the country. At Palace Sports and Entertainment, she was the first woman sales executive. Collectively, she’s negotiated over $225 million in team sponsorships involving the Detroit Pistons, the WNBA, the Philadelphia Eagles and more.
In 2016, Arbogast launched POV Sports Marketing, one of the few women-owned sports marketing agencies in the country, where she represents companies like Wawa and Stroehmann Bakeries. Another client, Firstrust Bank, just signed on as the official bank of the Philadelphia Eagles. “Sports is recess for the soul, so whether you’re watching or playing it, it connects people,” she says. “Now more than ever, in a COVID environment, we’re all seeing how important sports is to our everyday lives.”
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