It’s been five years since Josie Maran launched her high-end cosmetics line at Barneys New York. Before that, she was a supermodel for brands like Maybelline and Guess, gracing the pages of Vogue, Elle and Sports Illustrated. She’s also dabbled in acting, with roles in The Aviator and Van Helsing.
These days, though, Maran is the full-time “chief eco officer” of her namesake brand, which she’s been selling through QVC since 2010. Her “Luxury with a Conscience” line is in such high demand that she’s needed on the air once a week.
So she decided to establish a second residence in Newtown Square (her primary residence is in Los Angeles), close to QVC’s West Chester headquarters. “I love this area,” she says.
The natural ingredients Maran uses for her line are toxin-free and safe for the environment. “We’re really being thoughtful about where we source our ingredients,” she says. “It’s really important to look at the whole picture.”
One of her most popular items, Pure Argan Oil, originates from a women’s cooperative in Morocco that’s run by strict fair-trade standards. “A big part of my company is how we can give back to the world,” says Maran.