We Asked:
Katie O’Neill and Heather O’Neill of Mushmina

What they do: Mushmina is a brand of unique custom designed Moroccan accessories and a retail store of global ethical fashion. Created by sisters Katie and Heather O’Neill, Mushmina began as a wholesale line with a social mission of employing and empowering global artisans. 

Location: Mushmina has a new location at 164 E. Lancaster Ave in Wayne PA. You can also shop online at
Shop hours: Mon 10-5, Tues-Fri 10-6,
Sat 10-5, Sun 11-5. Ph: 610-293-8089.

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Philosophy: Our mission is to create beautiful, inspired products that have cultural integrity and soul. Our shops offer a vibrant educated shopping experience of our curated collection of global ethical goods.

Trendcasting thoughts: Global Bohemian Style is trending right now but it has always been the Mushmina aesthetic. Moroccan design is in and so is fringe, bright colors, and interesting textures. 


Lighthouse Top: 100% cotton, hand dyed fabrics made in India, designed by Ace and Jig of Brooklyn, NY. Known for their textiles, Ace and Jig works with a sustainable textile mill in India and artisans who weave on handlooms. Part of the beauty of their timeless garments are the texture, color, & patterns.


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Vintage Floral Mina and Zahara Bag in Amber Brocade: Our fabric handbags, a staple of the Mushmina brand, are created to share with you the colorful spirit of Moroccan culture. Mushmina designs new limited-edition woven upholstery fabrics each season. The Mina and Hobo are our best sellers complete with adjustable braided strap. The Zahara Bag features a custom wood handle.


Lady of the Nile Earrings: The Lady of The Nile Earrings are part of our Mediterranean Collection and were designed by Mushmina’s creative director Katie in collaboration with a master ‘malum’ in Morocco. These are available in brass and silver and feature a combination of ancient metalsmithing techniques, Berber artistry, and influence from the North African nomad tribe, the Tuaregs.


Rifi Sac, Pom Pom Blankets, and Boujadi Carpets: Mushmina offers a selection of handmade leather and fringe bags from Morocco, popular wool pom-pom blankets in assorted colors, and custom-designed colorful kilim carpets and boucherouites for the home. Some new, some vintage, Mushmina carefully curates a selection of global finds along with custom-designed pieces. 

Our Best of the Main Line Elimination Ballot is open through February 22!