Merion Mercy Academy Grad Goes With her Gut

Marketing guru fearlessly leads website devoted to Harry Potter series.

Muggles around the globe celebrated the launch of Pottermore, the website that cele-brates the world created by J.K. Rowling in the Harry Potter series. At the helm of that red-hot digital community is CEO Susan Jurevics, who graduated from Merion Mercy Academy in 1985 and has enjoyed a long, successful career in marketing and management for companies like Mattel, Nickelodeon and Sony Corporation of America.

While Harry Potter had no trouble getting accepted to Hogwarts, Jurevics had a different experience with higher education. “After applying to six colleges, I didn’t get accepted to my top choices and was wait-listed at Holy Cross in Worcester, Mass.,” Jurevics says. “I finally got accepted, after what seemed like an eternity. But there was a major catch: I would have to start my college career there in January, after the school year had begun the previous fall.

Nearly everyone I knew suggested I go somewhere else. But I followed my instincts, wound up going there midyear and had a great experience at the school. In hindsight, this was a surprising and powerful lesson about the power of choice and listening to your gut instincts.” 

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