We Asked:
Maria Delany,
Louella Owner

What they do: We are a women’s boutique with a fabulous collection of designers and brands with a refreshing mix of price points. Clothing, jewelry and accessories are our passion and we are certain our selection will inspire you! Customer service is paramount and we pride ourselves on providing a world class and personal shopping experience. 

Locations: Wayne & Malvern, PA

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Louella philosophy: We believe that fashion is a means for a woman to express her signature style. It is not about imitation or the latest celebrity sighting. The look a woman chooses may be preppy chic, contemporary or a seasonal trend. We always know that what is most important is the woman who is wearing it. 

Trendcasting thoughts: We love to study the hottest trends and then tailor our “buys” to the inclinations of that savvy Main Line shopper. Trending big this fall is destroyed denim (unexpectedly selling to all ages), fringe on everything, shoe booties, and plaid is the “it” print for fall. We are loving the ride and invite you to join us! 


Why it’s trending: The short boot has been super hot in footwear and fashion trends. Suede and faux suede says luxury for fall and winter. Show some ankle and maybe a peep toe too… So much fun!


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Why it’s trending: We can’t say enough about fringe! It is everywhere and we love its many personalities. We have handpicked the fringe styles that we know you will love too!


Why it’s trending: This trendsetter is the happy place where fashion meets technology. The built in battery in your Mighty Purse will provide two full charges to your mobile phone and keep you “on the go” in style! This lifesaver is sure to be trending big on wish lists this holiday season. 

Power Beads

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Why it’s trending: There truly is power in these beads! An amazing palette of gemstones paired with inspirational medals come together to express a very personal journey for a local designer and dear friend to Louella.

Our Best of the Main Line Elimination Ballot is open through February 22!