PiperWai’s Jess Edelstein (left) and Sarah Ribner
Then there’s my West Chester-based real estate agent, Daniel Robins, whose patented Catch Caddy car organizer lost out for Shark Tank consideration to a similar product. Not that Robins and his partners, longtime friends Kelly O’Brien and Pat O’Donnell, let that slow them down. Since debuting in 2013, their product has sold 1.6 million units.
Ingenious in its utter simplicity and usefulness, their accessory fits between a car’s front seat and the center console to retain and/or store anything that might find its way into that trouble spot, inadvertently or not. Sold for around $10 in sets of two, Catch Caddy can be found online and at Bed Bath & Beyond, among other places. “It’s been quite a journey from my initial sketches to the patent filing date in 2009 to product launch,” says Robins. “Holding that one idea in my hands for the first time was one of the most unique and incredible moments of my life.”
It’s not just the Shark Tank types making a splash on the Main Line, as you’ll discover in our March cover story, which profiles 15 local entrepreneurs in a variety of fields—from software, mobile apps and Internet radio to credit cards, coffee and ballet flats. “Failures paved their way to success,” says associate editor Melissa Jacobs of the entrepreneurs she profiled. “Many who reach the top do so only to start all over again. For them, the bottom is where the fun is.”
And there’s still plenty of room at the top, too.