Jonesing for Johnson

Designer Betsey Johnson is bringing her quirky sense of style to the King of Prussia Mall for the launch of her new children’s line.

Bold and bright fashion designer Betsey Johnson, who launched her label in 1978, has recently added a children’s line to her repertoire. To celebrate its launch, she will be stopping by the King of Prussia Mall on Saturday, Oct. 3.

Join Johnson at Lord & Taylor, which is carrying her new line, exclusively for girls. Pieces from the collection are also available for purchase through Betsey Johnson’s own website. Discover the cute fashions perfect for fall wardrobes, which include tracksuits, graphic tees, athletic wear and more. From simple skirts with pug-adorned tops to varsity jackets with knitwear, the designs bring a touch of whimsy and ease to closets. Items are sold as separates, as well as sets, which makes getting dressed for school all the simpler.  

Blogger and television personality, Micah Jesse, will host this weekend’s event, which takes place from 2-3:30 p.m. In addition to browsing and shopping the collection, fans will have the chance to take photos with the fashion icon and will also receive a complimentary tote bag.

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