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Game of Bones

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The Rothman Institute has officially launched its expansion into Philadelphia’s western suburbs, opening a new Glen Mills facility in the Shoppes at Brinton Lake. With 22 exam rooms, the 14,000-square-foot center has doctors specializing in podiatry, hips and knees, shoulders and elbows, sports medicine, hands and wrists, physical medicine and rehabilitation.

CEO Mike West makes no bones about it: Rothman is after patients in our region. “That location, with Routes 322, 1 and 202, has high population density and broadens our reach into Delaware County, Chester County and Delaware,” he says.

By all indications, Glen Mills is becoming the next battlefield in the suburban healthcare wars. Main Line Health is building a $47-million complex there—and that’s good news for Rothman, which has an alliance with MLH. “Rothman is a long-time partner of Main Line Health, and our relationship is one that continues to strengthen over the years,” says Bridget Therriault, Main Line Health’s director of communications. “Rothman’s new location will offer residents increased access to exceptional orthopedic care.”

Some might argue that Glen Mills already has exceptional orthopedic care. For years, Premier Orthopaedics has dominated that corner of the western landscape through its offices in Glen Mills, Media, Kennett Square and other towns. Premier has an alliance with Crozer-Keystone Health System, which established a medical-surgical complex in Glen Mills back in 2005. “Crozer-Keystone was ahead of the curve in bringing high-quality, patient-centered healthcare services in an outpatient setting to western Delaware County,” says Grant Gegwich, Crozer’s vice president of public relations and marketing. “In more than a decade since the opening of that first facility, Crozer-Keystone has added specialties and space to meet the medical needs of a burgeoning population. We’re proud that families in this community have fully embraced our caregivers and services.”

For his part, West says there’s a high demand for Rothman’s services. “We get referrals from primary-care physicians who ask why we don’t have offices closer to them,” he says. “Over time, we’ll develop relationships with other doctors, patients and the community. We know we have to compete for patients and earn them—and we will.”

Up next for Rothman is a new center in Malvern. Originally slated for November completion, the building will open sometime in 2017, expanding Rothman’s existing presence at Paoli Hospital. It’s also another big dive into Premier territory. Many its doctors have alliances with MLH. “We assume that any market we go into has high-quality orthopedic physicians,” says West. “Premier is one of the largest in the area, and they have good coverage and a good reputation. So does Rothman.”