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FRONTLINE: Shop Talk

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Breath of Fresh Ayer

Liz Ayer loves trendy clothing—if only it was easier to buy in her size. “I’m plus-size, and I have such a hard time finding clothing that fits well and doesn’t look like it’s something my mother or grandmother would wear,” she says. “And all women know how hard it is to buy clothing online. It makes you feel alienated. Plus-size is a huge market of the fashion industry that is not well served.”

After graduating from Bucknell University, the 26-year-old considered starting her own plus-size fashion line. Then she had a better idea: a store that catered to women just like her, who wanted to shop in a welcoming environment with great service.

Her new Wayne boutique, Fresh Ayer, is a plus-size shopper’s paradise. Various designs once available only online are featured, including fabulous denim and knitwear from C.enne.v, Kiyonna and Szoboda, and belts from Terry Stack. Blazers and suits from Trentacosta will keep you looking chic in the office.

Want to turn heads at a holiday party? Check out the cocktail dresses from Donna Ricco and Adrianna Papell. There’s also a wide selection of accessories, from jewelry to scarves.

“Customers that shop at Fresh Ayer are all women who are conscious of style and want to update their wardrobe with fashionable clothing,” says Ayer. “Plus-size is a size; it’s not a category. My customers deserve to find clothing that is modern, sexy and sophisticated. I want them to feel proud to shop here.” 100 E. Lancaster Ave., Wayne; (610) 688-4934, freshayer.com.

 

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