20 Reasons to Shop Small This Weekend

Kick off your holiday shopping with the best discounts on the Main Line.

Call me old fashioned, but Thanksgiving is for eating lots of turkey and carb-loaded sides while spending quality time with family. Shopping has never been and will never be part of my Turkey Day routine. The following day, however, is a whole other story. So here are 20 Main Line and Western Suburbs boutiques that are keeping the Friday in Black Friday shopping, plus offering incentives to shop Small Business Saturday, too. Happy Shopping!

Pillows available at Ashley Austin Boutique in Kennett Square.

Ashley Austin Boutique: Pick your discount at the register and receive up to 50 percent off your purchases on Friday and Saturday. Plus, 20 percent off all boots, booties and bags and 30 percent off all Lilly Pulitzer. Friday: 10 a.m. – 6 p.m., Saturday: 10 a.m. -5 p.m. 106 W. State St., Kennett Square, (610) 925-5900.

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Chantilly Blue: On Friday and Saturday, buy one pair of premium denim and take 20 percent off the second pair. Shop a variety of sale merchandise from designers like BB Dakota, Cooper & Ella, Ecru, Splendid and many more. Friday: 10 a.m. – 7 p.m., Saturday: 10 a.m. – 6 p.m. 120 W. State St., Kennett Square, (610) 925-4644.

Eaves: Receive a $40 gift card for every $400 spent, plus shoppers will receive a limited edition gift bag (one per customer, while supplies last) on Friday and Saturday. 10 a.m. – 5 p.m. both days. 105 N. Aberdeen Ave., Wayne, (610) 688-4466.

Ella’s Grove: 25 percent off all handbags and accessories throughout the weekend including M Missoni, Zac by Zac Posen, Penelope Chilvers, Ramy Brook, Leigh & Luca, Streets Ahead and more. Friday and Saturday: 10 a.m. – 5:30 p.m., Sunday: noon – 4 p.m. 876 W. Lancaster Ave., Bryn Mawr, (484) 380-2051.

Totes and clutches available at Frey Boutique in Exton.

Frey Boutique: The more you shop, the more you save at Frey on Black Friday. Receive $25 off $250 of more, $50 off $500 or more, and $100 off $1,000 or more. Take advantage of 30-50 percent off select fall merchandise and outerwear. Free gift wrapping included on all purchases and a free PowerBeads by Jen bracelet with any purchase of $250 or more. 8 a.m. – 6 p.m. 3555 West Chester Pike, Newtown Square, (484) 872-8826.

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Jade’s Closet: 30 percent off all regular priced items and 40 percent off sale priced items throughout the weekend. Friday and Saturday: 10 a.m. – 6 p.m., Sunday: noon – 5 p.m. 200 W. Lancaster Ave, Wayne, (610) 225-7290.

Louella: The Wayne and Malvern locations are offering 10 percent off the entire store, and 15 percent off all Alex and Ani bracelets both Friday and Saturday. 10 a.m. – 5:30 p.m. 227 E. Lancaster Ave, Wayne, (610) 293-9800; 335 E. King St, Malvern, (610) 722-4900.

Nich Boutique: On Friday and Saturday, take 25 percent off all full priced items, Sunday take 10 percent off all full-priced items. Shoppers will also have access to Nich’s amazing $5 clearance rack all weekend. West Chester—Friday: 10 a.m. – 8 p.m., Saturday: 10 a.m. – 7 p.m., Sunday: 11 a.m. – 5 p.m. Collegeville—Friday and Saturday: 10 a.m. – 9 p.m., Sunday: 11 a.m. – 6 p.m. 29 South High St, West Chester, (610) 436-8181; Providence Town Center, 161 Market St, Collegeville, (484) 902-8853.

OBVI Boutique: Take advantage of 30 percent off all clearance, 20 percent off denim, and 10 percent off all other purchases on Black Friday. If that’s not enough, Obvi is also giving 10 percent off all gift cards Friday through Sunday, along with a free “Shop Small” tote with each purchase. Friday: 10 a.m. – 7 p.m., Saturday: 10 a.m. – 6 p.m., Sunday: 11 a.m. – 4 p.m. 515 Fayette St., Conshohocken. (610)-828-3838.

Patricia Adams: Take 50 percent off all fall gifts throughout the weekend. Haverford Square, 379 W. Lancaster Ave, Haverford, (610) 642-0585.

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Per Lei Boutique: This is a sale worth getting up early for on Black Friday. From 5 a.m. – 9 a.m., take a hefty 40 percent off all merchandise in the store. The boutique will close for an hour and re-open at 10 a.m. offering 20 percent off all merchandise for the remaining hours of Black Friday into Small Business Saturday. 10 a.m. – 6 p.m. 2 E. State St., Media, (610) 566-1254.

Posh: Stock up on jewelry this Black Friday at Posh—all jewelry is 30 percent off. Even better, be the first customer to make a purchase and get a free handbag. The Malvern boutique will also be announcing flash sales throughout the day on Facebook. An inside source tells us that some sales are up to 50 percent off certain designer merchandise.  9 a.m. – 6 p.m. 103 E. King St., Malvern, (610) 644-7228.

Sheridan Square: 25 percent off storewide sale on Friday and Saturday. 10 a.m. – 5 p.m. 360 Montgomery Ave., Merion Station, (610) 664-9429.

Sherman Brothers Shoes: On Black Friday, with every purchase of Alden shoes receive a complimentary shoe tree and matching shoe polish. Haverford Square, 379 W. Lancaster Ave., Haverford, (610) 658-0101.

Shop SixtyFive: Support Small Business Saturday with savings up to 50 percent off fall designs by designers like Helmut Lang, Milly and Nicole Miller. American Express card users will save 15 percent off any full priced item. 11 a.m. – 6 p.m. 342 Righters Mill Rd., Gladwyne, (484) 417-6675.

Skirt: It pays to shop early this weekend at Skirt. On Friday, the first 20 customers will receive a free pair of cashmere gloves. It doesn’t stop there—on Saturday the first 10 customers will receive a full size bottle of Elizabeth and James Perfume and Sunday the first 10 customers receive a DVF candle. All three days, all fall merchandise is buy one get one free. Each day amazing gifts will be raffled off including Tom Ford sunglasses, a free pair of jeans of your choice and a set of cashmere gloves and hat.  Friday: 8 a.m. – 6 p.m., Saturday: 10:30 a.m. – 6 p.m., Sunday: noon – 4 p.m. 931 Lancaster Ave., Bryn Mawr, (610) 520-0222.

Sorella: 25 percent off all clothing including in stock gowns (think ahead ladies to all those winter galas, ladies) plus, a free camisole ($29 value) with a purchase over $250 throughout the weekend. Friday: 8 a.m. – 8 p.m., Saturday: 10 a.m. – 5 p.m., Sunday: noon – 4 p.m. 23 E. State St., Media, (610) 566-2393.

Gold Moonstone ring and cashmere wrap available at Tish Boutique in West Chester.

Tish: 40 percent off dresses, 30 percent off designer labels and cashmere including Milly, Rebecca Taylor, Shoshanna, Lilly Pulitzer, Vince, Cynthia Vincent, and Badgley Mischka. Plus, an additional 20 percent will be added onto every $100 gift card. If that’s not enough of an incentive Tish will be offering a champagne toast from 3 p.m.- 7 p.m. on Black Friday. On Small Business Saturday, the sale continues with a 20 percent off storewide sale. Friday: 10 a.m. – 7 p.m., Saturday: 10 a.m. – 6 p.m. 138 E. Gay St., West Chester, (610) 692-7500.

Trove General: On Friday and Saturday, receive a 10 percent off coupon for your next purchase on sales over $100. 10 a.m. – 6 p.m. 82 E. Lancaster Ave., Paoli, (484) 320-8626.

Vivi G. Shoes: On Black Friday, save 15-60 percent on your favorite brands like Tory Burch and Kate Spade during the storewide sale. Get treated with coffee, pastries, and to a beautiful pair of CZ Clover earrings ($125 value) with purchase of $150 or more. 9 a.m. – 7 p.m. Eagle Village Shops, 503 W. Lancaster Ave., Wayne, (610) 688-6732.

Our Best of the Main Line Elimination Ballot is open through February 22!