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Eyes are one of, if not the most important feature, on the face. They convey emotion and opinions, and for women in particular, eyes also relay to the world a subtler sense of beauty and style. For centuries, women—like Cleopatra, Audrey Hepburn and Sofia Loren—have drawn attention to their eyes using different tones, dimensions and techniques.

A popular way to make eyes pop today, and create a subtle signature look, is through eyelash extensions, which help open up the eyes, making them appear larger. Long, voluminous lashes lend a sophisticated and well put together air to any ensemble.

Kathryn Williams, owner of Timeless Sage Beauty by Design, is a master at custom lash extensions, having studied the art in both Los Angeles and the United Kingdom. She has competed internationally in eyelash extension competitions, as well. With over 30 years of experience in the beauty industry, including therapeutic massage, she knows her way around lashes and stays up to date on the newest technologies and trends. “I have a passion for beauty, health and wellness,” she says. “I’m always looking for what’s next, keeping ahead of trends.”

Located in West Chester, she brings a laid back So-Cal vibe to the greater Philadelphia area, with her private, one-on-one appointments, done in a tranquil environment. Essential oils, beautiful artwork and a calming quiet create a welcoming atmosphere while she works to transform client’s lashes. The experience is serene, the results Hollywood glam.

Morning Routine Revamped

Most women are looking to amp up their look and keep it looking natural, whether that’s adding length, volume or both. “What’s beautiful about eyelash extensions is it makes your own natural lashes look thicker,” says Williams. “Because I’m putting a curled lash on, your lashes always have a curl, like what we try to achieve with mascara. They just look fabulous all the time.” In adding extensions, women shave valuable time off of their morning routines, ideal for business executives, moms and all around busy women alike. For those just running out but not wanting a completely bare faced look, lash extensions add a pop. “A lot of women don’t feel like they have to wear as much makeup,” Williams adds.

Custom Application

Unlike falsies, which are one-size-fits-all, eyelash extensions are a completely custom experience when Williams does them. When she meets with a client, she discusses their goals and then selects from a plethora of lashes to achieve it, using her extensive experience to find the perfect look. “My clients trust me to give them extensions that are going to look great,” she says.

Bespoke Lashes

Like a great dress or suit, Timeless Sage lash extensions are tailored to each client and based on her natural lashes and eye shape. “I utilize anywhere from a single lash to 2D to 3D lashes, which creates volume by using multiple lash extensions attached to a single natural hair,” says Williams. In doing so, it gives a more dimensional look than a single natural hair has. Lashes come in an array of options, from different colors, styles, curls and thicknesses, making them ideal for any skin tone and hair color. Williams carefully mixes them to create a one-of-a-kind lash suited to each client’s eye shape.

Application Process

Williams applies extensions using medical grade glue that is safe for the eye area. Application can take up to 2.5 hours, during which she alternates between eyes to create a beautiful look. “Detail is always the most important part of creating a natural look,” she adds, singling out each and every natural lash to attach extensions.  


Like any hair on the body, eyelashes shed at a regular rate—we just tend to notice it less. Most people have between 90 and 120 lashes on their upper lids and can expect to lose between 2 and 5 a day. Because of that, Williams recommends coming back every 2 to 3 weeks for in fills to ensure a consistently fabulous look.

Whether looking to simply speed up your morning routine or to give your eyes a wow factor, eyelash extensions are the perfect solution. With years of expertise, Timeless Sage gives clients an elegant lash makeover, using only high quality products. Williams can further create a perfect eye with brow mapping, to ensure that everything is well suited to each client’s face. When clients leave her studio, they know they got a luxe custom experience with bespoke lashes, and feel confident and even more beautiful, which can have a resoundingly positive impact on other aspects of her life.

Timeless Sage Beauty by Design
(484) 318-8438


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