Photo courtesy of Philly Beer Week
Earlier this month, the board of Philly Beer Week (PBW)—a group of 17 hospitality industry professionals and beer-savvy experts—debuted Philly Loves Beer (PLB), a year-round entity devoted to raising Philadelphia’s global profile as a destination city for beer tourism.
PLB, working independently of a brewer’s guild or business association, is the country’s first and only nonprofit organization dedicated to beer appreciation. Through consumer education and professional advocacy, PLB will serve as the foremost authority on beer and beer culture in the greater Philadelphia area.
A member-based network born out of demand, PLB will offer educational seminars, networking events, fundraisers, beer festivals and promotional support for their participants and will continue to expand beer’s imprint in Philadelphia.
The PLB website features current news about beer, interviews with local brewers, forums on national beer trends, listings for marquee events and articles on Philly’s rich brewing culture.
On Feb. 19, PLB will host its first official fundraiser, Flannel Animal, a flannel fashion show at Heritage (914 N. 2nd St.) featuring PLB members and supporters. The show will be judged by a panel of local female beer celebrities. The event is open to the public and all proceeds will benefit PLB.
Philly Beer Week will celebrate its monumental 10th anniversary in 2017, running from June 1-11, and will be the biggest annual festival hosted by the new PLB.