The Best of the Main Line Party continues to be one of the most popular events on the Main Line and in the Western Suburbs with an attendance of over 2,000 guests.
The Promotion
Promotion for the Best of the Main Line Party begins in January and slowly builds until July when there is a heavy saturation. This Party is promoted in almost every advertising vehicle available including TV, radio, web, newspapers, magazines, posters, postcards, flyers, direct mail, e-mail and fax blast. Participating restaurants, services and sponsors also put out over 500 tent cards and posters in their restaurants, offices and stores.
Don’t miss these deadlines!
2/17Promotion in the April issue of Main Line Today closes.
3/17Promotion in the May issue of Main Line Today closes.
4/14Promotion in the June issue of Main Line Today closes.
5/1Promotion in other print publications begins.
5/19Promotion in the July issue of Main Line Today closes.
6/1Posters, postcards, and flyers printed.
7/23It’s time to Party!
Event Marketing
Event marketing is one of the best ways to reach consumers. Consumers that have seen or heard about your product finally get a chance to hold it, touch it, taste it, and experience it at an event. Events are where your branding campaign meets real life.
As a sponsor at any level you get the following benefits:
Involvement with one of the most well-established events on the Main Line and in the Western Suburbs.
Increased visibility and awareness of your company’s products and services.
Opportunity to market to new and existing customers.
On-site distribution of promotional literature and sampling opportunities.
Cross-promotion opportunities with other sponsors.
Employee and client thank you and entertainment opportunities.